Studies of McKinsey and Deloitte
Author: René Stocker, CEO
Social Business Portals can raise Productivity by 20% to 25%
The web 2.0 hype which started with the usage of social media software, is more and more being adopted by companies.
Some years ago, Andrew McAffee recognized the potential of wikis, forums and blogs in the business context and coined the expression of the „Enterprise 2.0“.
« Our research indicates that there is great untapped potential for social technologies to improve communications within and across enterprises »
McKinsey, 2012
Besides the scientific debate, consulting companies such as McKinsey (2012) and Deloitte (2011) became interested in this field and started to publish articles and studies. Those two firms identified the following benefits when applying social media technologies in enterprises:
- Identify expertise, match talent to task
- Facilitate cross-boundary communication & conversation
- Harness distributed knowledge – Use social technologies to distribute business processes
- Preserve institutional memory
- Derive customer insight
- Leverage social to forecast and monitor
- Use social technologies for marketing communication and social commerce
According to McKinsey (2012), companies can raise their productivity by 20% to 25% through social technologies, provided they become fully networked. Previously used “One to One” media such as e-mails or phone calls are more and more being replaced by “One to Many” channels such as forums, blogs and group calls.
Questions to the community:
- Does your personal experience match with the benefits of social technologies identified by Deloitte and McKinsey?
- Which additional benefits exist in your opinion when implementing social technologies in your business?
Sources:
Tags: benefit, Deloitte, efficiency, McKinsey, portal, portals, Social Business, Social Media, Social Networking, workflows
7 Comments to “Studies of McKinsey and Deloitte”
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May 11th, 2013 at 1:16 am
The term “enterprise social software” generally describes this class of tools. As of 2006, “Enterprise 2.0” had become a catchier term, sometimes used to describe social and networked changes to enterprises, which often includes social software (but may transcend social software, social collaboration and software).
June 8th, 2013 at 7:24 am
Lee Provoost ’s post, “ Adopting Enterprise 2.0 in large organisations: Fiat or Ferrari? ” talks about how people can start with smaller cars like a Fiat and eventually upgrade if need be to a Ferrari, rather than wait decades of riding public transportation until they save enough for their top car. I don’t see the entire negative with public transportation but when it comes to social software, this ignores a large problem: migrating from one social software system to another is a lot more complicated than just replacing the tool itself.
June 12th, 2013 at 8:23 pm
Socialtext, a leading enterprise social software provider, announced today that it will participate in the Enterprise 2.0 Conference on Building Social Business taking place the week of June 18th in Boston, MA at the Hynes Convention Center. The Enterprise 2.0 Conference brings together industry experts and innovative providers of social enterprise tools and technologies.
June 26th, 2013 at 1:19 pm
Five years ago, I published a long article explaining the basis of Enterprise 2.0 . Back in 2007, Facebook and Twitter where only startups (literally!) and Web 2 . 0 was still a trending topic. We are now in 2012, and social is the new norm in the digital workspace. As the “ Enterprise 2.0” term is becoming more and more irrelevant, social software implementation is still a work in progress. The main reason social software’s adoption is so slow is because of the ever-changing landscape of tools and practices.
July 13th, 2013 at 3:23 am
Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now time for businesses to embrace them as part of their own information and knowledge management strategies.”Enterprise 2.0″ is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up ‘enterprise 2.0’. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.Erudite, well-researched and highly readable, this book is essential reading for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage.
July 18th, 2013 at 2:41 pm
For this reason, a large number of enterprises are now deploying collaboration software, which is closely related to Enterprise 2.0, and fueling a new boom in the relevant concepts.
July 25th, 2013 at 10:52 am
Enterprise social software generally refers to social software that is used in the corporate context. This might include social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. Within this context, enterprise social software tends to encourage use prior to providing structure. Traditional enterprise software, on the other hand, imposes structure prior to use. A related term is Enterprise 2.0. Coined by Andrew McAfee of Harvard Business School, Enterprise 2.0 is the corporate equivalent of the term Web 2.0 and applies to such technologies as wikis, social networking, social bookmarking, blogs, and real-time communications in the enterprise context. In addition, concepts such as SaaS (Software as a Service), WaaP (Web as a Platform), and RIA (Rich Internet Applications) are also often grouped under the Enterprise 2.0 and enterprise social software umbrellas.